قوة العادات - تشارلز دوهيغ.

Charles Duhigg examines repeated behaviour in individuals and organisations. Quwwat al adat, the Arabic translation of The Power of Habit, combines storytelling with reflection on cues, routines and rewards.

Why read Quwwat al adat? The book places habits within recurring conditions rather than willpower alone. Observing patterns becomes a starting point before attempting change. What concepts does it introduce? Charles Duhigg examines the cue, routine and reward loop. Individual and organisational examples meet research through journalistic storytelling. Who is this Arabic edition for? It suits readers interested in behaviour and organisation. The book can support everyday observation without becoming individual treatment or a universal promise.