البقرة الأرجوانية - سيث غودين.

Seth Godin explores what makes a product remarkable enough to inspire conversation. A concise marketing perspective on differentiation, customer experience and designing something distinctive.

Why read Al-baqara al-ourjouwaniya? Seth Godin shifts attention toward the product itself and the reasons a particular audience might choose to talk about it. Key themes and summary Differentiation, word of mouth and audience selection shape the discussion. The book suits entrepreneurs, marketers and anyone developing a service or brand.